INTRODUCTION

1.01: Importance of This Study.


Today the automobile industry is growing at an approximate rate of 18% per annum.
As per surfindia.com in India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. The numbers of car brands becoming available to the consumer are increasing day after day.
With the rise in the Indian economy the income level of the middle income groups is also rising. There is an ease in credit facilities becoming available to the consumers. In such circumstances, who wouldn’t prefer buying an automobile, as it also acts as a status symbol for many people.
In today’s time the favourite car will differ for every person ranging from a Maruti, a Ford, a Chevy (Chevrolet) or even a Beemer (BMW). The options available to the Indian consumer have increased to a great extent since years, where prior it would have been only a Fiat Padmini or......

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Title: Bmw In India
Approximate Word Count: 10467
Approximate Pages: 42 (250 words per double-spaced page)

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