Table of Contents
Problem 2
Facts 2
SWOT Analysis 4
Competitive Analysis 6
Target Audience One 8
Advantages 8
Disadvantages 8
Reason Target would be Profitable: 8
Target Audience Two 9
Advantages 9
Disadvantages 9
Reason Target would be Profitable: 9
Target Audience Three 10
Advantages 10
Disadvantages 10
Reasons Target would be Profitable: 10
Plan of Action 11
Communications Objective 11
Partnerships 11
Solution 12
Course Content 12
Competitive analysis 12
Demographics 12
Psychographic Segmentation 12
SWOT analysis 12
Geographic Segmentation 12
IMC 12
Target Audience 12
References 13


Problem
How can Intrawest increase the number of rider days at Whistler Bike Park by 20,000 for the 2008 season?
Facts
• Bike parks opens May 19 to October 10, extended hours in the regular season, starting in June
• Mountain bike admission (includes helmet): adult: $69/ ½ day, $99 full day; Youth: $50 / ½ day, $65 / full day
• Day lift tickets:......

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Title: Whistler Mountain Bike Part
Approximate Word Count: 3262
Approximate Pages: 14 (250 words per double-spaced page)

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