The number one wish for girls ages 10-17 is to be skinnier and they are one of America's largest consumer markets. These girls account for billions of dollars in purchases each year and many have a profound influence on the purchases of their parents. Marketers and advertising agencies are trying harder than ever to attract these young consumers therefore most of their advertisements have become geared toward this demographic.Advertisers deliberately portray an unrealistic body image to girls in order to create an unattainable desire for an image that drives product consumption by bombarding them with advertisements, providing unrealistic role models and idealizing the image of normality.

Girls frequently compare their bodies to those they see around them and by the time she reaches 17 the average girl has seen over 250,000 advertisements. Even though only 9% of the ads have direct statements about body image, many more implicitly emphasize the importance of body image. One......

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Title: Advertising Effects On Young Girls
Approximate Word Count: 603
Approximate Pages: 3 (250 words per double-spaced page)

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