Rawlinson should begin a €3-4 million ad campaign targeting consumers that are purchasing new showers in order to increase the amount of Aqualisa Quartz showers sold and break through to the mainstream. Doing this would 1) create brand recognition; 2) give Aqualisa a chance to corner a market that currently has no competitors; and 3) allow consumers and plumbers to understand the actual value of the shower.
1. Acquiring brand recognition is critical to the success of the Aqualisa Quartz.
At the present time, Triton is the only company that has achieved any sort of brand recognition and the importance of that is evident in the amount of showers that have been sold by Triton. A primary reason that the Aqualisa Quartz hasn’t sold well is because consumers aren’t aware of the product. As the ad campaign progresses, consumers will become more able to identify the Aqualisa name with quality, reliability, and style. As consumers become aware of this, many will begin to ask......

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Title: Aqualisa Quartz: Simply A Better Shower
Approximate Word Count: 889
Approximate Pages: 4 (250 words per double-spaced page)

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