NetFlix is looking to grow its internet based DVD rental business. The long-run objective for NetFlix is growth and increase market share in a billion dollar market. The company is trying to go public with an initial public offering. NetFlix has been increasing their market share with a promotion that offers their customers the chance to use NetFlix’s service for a period of one month at no cost. It is the hope that the new customers will continue their service into a paying status. NetFlix has seen opportunity in revenue sharing with Motion Picture Association of America studies. NetFlix would like to start a division called Personal Movie Finder Service, which would allow their customers to evaluate movies. The benefit to NetFLix would be increased revenue and market share. The movie studios would gain great insight into what movies people like and want to see. In addition, NetFlix is trying to start a video-on-demand service for its internet based customers. The video-on-demand......

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Title: Netflix
Approximate Word Count: 535
Approximate Pages: 3 (250 words per double-spaced page)

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