Objectives
• To study subliminal advertising using secondary resources.
• To study live examples of subliminal advertising and understand the implications of it.

Literature Review
The Concept
The term “subliminal” is derived from the construct of a “limen of consciousness”, a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart (1776-1841). Herbart argued that ideas (i.e., both perceptions and thoughts) differed from one another in strength, and inhibit or suppress one another in a dynamical fashion, competing with one another to achieve enough strength to rise above the “limen of consciousness” and, hence, be consciously experienced.

Pratkanis and Greenwald identify four types of subliminal stimuli: (1) sub threshold stimuli, which are presented at energy levels that are too weak to be......

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Title: Subliminal Advertising
Approximate Word Count: 4497
Approximate Pages: 18 (250 words per double-spaced page)

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