INTRODUCTION
Organization and Product
Reliance-Anil Dhirubhai Ambani Group, R-ADAG plans to enter the direct-to-home business under Reliance Bluemagic. R-ADAG is already present in media and entertainment segment through its set of existing companies like Adlabs and Synergy Communications.
R-ADAG Bluemagic will use Measat-3 satellite and eight Ku-band transponders for its direct-to-home (DTH) service.
History
The history of Indian television dates back to 1959 when Doordarshan was launched as the National television network.
In 1991 opening and liberalization of India economy lead to the influx of foreign channels like Star TV and domestic channels like Sun TV and Zee TV.
In 1992 Cable TV industry started. This lead to the emergence of MSO (Multi System Operators liaising between cables operators and Channels) who had heavy financial muscles to make capital investments. MSOs provide the feed to the local cable operators for a fee. The MSO industry has become highly......

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Title: Realince Big Tv Launch
Approximate Word Count: 4327
Approximate Pages: 18 (250 words per double-spaced page)

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