Executive Summary

RGU:SPORT is the £10 million+ sports centre opened on the Garthdee campus of the Robert Gordon University (RGU) in 2005. RGU:SPORT provides opportunities for its target market comprising of its existing students, prospective students, staff and the wider community of Aberdeen City and Shire of all levels of ability, to participate in sport and physical activity.

RGU:SPORT’s advertising comprises of its website and entry in the ‘Sports & Recreation- Fitness & Exercise’ group on facebook, a social networking site.

Segmentation divides consumers into groups so that they are similar to others in the same group yet different. This is known as a target market. RGU:SPORT’s target market comprise of its existing students, its staff and their families, prospective students, Alumni and Aberdeen City and Shire Communities.

RGU:SPORT could consider placing advertisements in magazines and websites targeted at it proposed students. It could also market......

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Title: Critical Analysis Of Rgu:Sport's Advertising
Approximate Word Count: 2292
Approximate Pages: 10 (250 words per double-spaced page)

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