Zumba is a fitness program inspired by Latin dance. It was founded by Miami-based dancer and choreographer Alberto 'Beto' Perez, who teamed up with two local entrepreneurs: Alberto Perlman and Alberto Aghion. Zumba combines Latin rhythms with cardiovascular exercise to create an aerobic routine that is fun and easy to follow. The name Zumba is derived from a Colombian word meaning to move fast and have fun. Zumba sells DVDs/videos through its website and via infomercials. More than 3 million DVDs have been sold in over 30 countries. Zumba currently has over 9,000 instructors worldwide. On October 15, 2007 Zumba was showcased on the Today Show. In October 2008, worldwide Virgin Active sport centers started proposing Zumba classes in their programs.

“We utilize the principles of fitness interval training and resistance training to maximize caloric output, fat burning, and total body toning. It’s a way of mixing body sculpting movements with easy-to-follow dance steps,” says......

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Title: Zumba Fitness
Approximate Word Count: 305
Approximate Pages: 2 (250 words per double-spaced page)

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