INTRODUCTION
It is the purpose of this paper to analyse the connection between, and relevance of, Risk and Communication. Through outlining how risk is portrayed and interpreted, a discussion with regard to the effect, and the effectiveness, of risk communication will be undertaken with special consideration given to the Political domain. A concentrated analysis will be developed under the following categories: a) Defining risk communication, b) Perception of risks in association with communications, c) Perceived risks, actual or fabricated? d) Effects of communications and it will conclude with a summarisation of the key concepts.

DEFINING RISK COMMUNICATION
“Compared with earlier centuries, risk and uncertainty are more salient and very much at the core of modern society.”
(Bernstein 1996 cited in Waring and Glendon 1998, p.429).
Risk as an entity encompasses many meanings and perceptions in vast areas of business. Most commonly associated with the financial and......

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Title: The Relevance Of Risk Communication
Approximate Word Count: 2990
Approximate Pages: 12 (250 words per double-spaced page)

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