IBM’s Corporate Culture

Table of Contents
Abstract 1
Roots 1
Company 1
Culture 2
Culture 3
Impact 3
Managed 4
Results 4
Troubles 4
Wake Up Call 5
Refocus and Restore 6
Company 6
Customer 6
Stakeholder 7
Employee 7
Atmosphere 8
Results 8
Summary 9
References 10




Abstract
This is an analysis of the culture at IBM and the impact that it has had on their success. Corporate culture is significant in that it “influences the behavior of everyone within an organization and, if carefully crafted, can have a significant positive effect on organizational success” (Certo and Certo, 2006, p. 423). Louis Gerstner proved this at IBM during his tenure from 1993 to 2002 when he revived IBM by refocusing on their culture.
Roots
Company
The International Business Machines (IBM) Corporation can be traced all the way back to the late 19th century. The U.S. population was experiencing explosive growth. The U.S. Census Bureau realized that manual-counting......

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Title: Ibm's Corporate Culture
Approximate Word Count: 2752
Approximate Pages: 12 (250 words per double-spaced page)

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