Within the academic and business field there have been hundreds of concepts proposing and providing their viewpoints on how to conduct business in a more ethical, transparent and sustainable way. The most common concept mentioned and discussed today is the concept of CSR (Marrewijk, 2003).
According to Carroll (1999), four main themes took centre stage in the 1990s.
These themes were:
a) Corporate Social Performance
b) Business Ethics Theory
c) Corporate Citizenship
d) Stakeholder Theory

The stakeholder theory highlights the issue of companies’ responsibilities, which is of high relevance in the discussion of CSR.

a) Corporate Social Performance (CSP): CSP deals with the behaviour a company displays in regards to society’s needs. The theory distinguishes between three different behaviours. The first behaviour is social obligation which is a company responding to only economic and legal constraints. The second behaviour is social responsibility which is the......

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Title: Csr
Approximate Word Count: 1307
Approximate Pages: 6 (250 words per double-spaced page)

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