I. Problem Statement
Toucon Collections main problem is that their competition. Bargaining position has been eroded while their gross margin has slipped due to aggressive competitive bidding by others. Toucon has been offered a contract that presents them with an opportunity to broaden the firm’s position by increasing $4 million in additional sales over and above their annual growth.
II. Industry Analysis

Small Retail Mass-Merchandise
11 competitors in saturated market.
Must triple replica production to satisfy contract.
Authentic

Replicas


Toucon’s main product types are authentic and replica. Toucon mainly competes in the authentic product category although they are looking to expand their replica business to enter into the mass-merchandise department store chain market. Toucon sends out their buyers to deal directly with the Hopi, Navajo, and African suppliers. Toucon distributes its products exclusively through specialty dealers, firm-sponsored......

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Title: Toucon Collections
Approximate Word Count: 655
Approximate Pages: 3 (250 words per double-spaced page)

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