Joe Salvatori
Suzy Marigold
Intro to Sales Promotion
October 23, 2008
Case Study Analysis of Smirnoff
The drinks market is constantly evolving, with product innovation, as well as brand strength, at the heart of its growth. Smirnoff Vodka has continued to remain successful in this market because of the consistently high standard of Vodka that has been produced over the years. As the market constantly changes, so does the Smirnoff brand. With a wide variety of flavors and pre-mixed drinks, Smirnoff is successfully supplying the demand for new products that will target the ever-growing younger, style conscious adult drinker.
The Smirnov family is believed to have made their start in Moscow's wine and vodka business during the early 1800s. But it was in 1864, following the abolition of serfdom after the Napoleonic wars, that Piotr Arsenyevitch Smirnov founded his own vodka distillery near the Chugunny Bridge, achieving rapid success on a national and international scale. By......

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Title: Case Study Analysis Of Smirnoff
Approximate Word Count: 4452
Approximate Pages: 18 (250 words per double-spaced page)

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