Google and the Government of China:
A case study in Cross-Cultural Negotiations


Develop a negotiations planning document using the Kellogg format in Exhibit 11

Issue Google Chinese government
Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining
Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use.
Level of censorship Priority: 2 Position: doesn’t want to comply with the level of censorship required by China Priority: 1 Position: Requires Google to comply with China’s level of censorship
Interests: The image of Google in the media and among......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Google And The Government Of China:
Approximate Word Count: 1787
Approximate Pages: 8 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Google And The Government Of China:, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!