The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales, revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus, Thomas hired Dana Wheeler, an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising, promotion, and public relations will help keep The Fashion Channel a step ahead of its closest competitors Lifetime and CNN.
After Dana compiled all of the research, she and her coworkers felt that advertising was a key part of The Fashion Channel’s growth opportunity. In 2006, The Fashion Channel carried a 1.0 rating which means that on average at any given time 1,100,000 people were tuned in to The Fashion Channel. Because The Fashion Channel is solely dedicated to fashion, the ad buyers......

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Title: Fashion Channel
Approximate Word Count: 838
Approximate Pages: 4 (250 words per double-spaced page)

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