1.0 Introduction

The Ellen Moore case discusses the issues in applying Western management styles in a much different society; that of Korea. At issue is whether Ellen was to blame for the failures of the team to meet its performance goals and what were the other factors involved.

2.0 Background

Ellen Moore was a Senior Consultant for Systems Consulting Group (SCG) which was part of a company known as Western Systems Inc (WSI). In 1990, WSI formed a Korean joint venture with Korean Conglomerate Inc. (KCI) known as Joint Venture Inc. (JVI). KCI was one of the largest Korean industrial groups with over 40 companies and annual sales greater than $3.5 billion. The joint venture was managed by two regional directors, Mr. Cho from KCI and Robert Brown from WSI.

The JVI consulting project was one of the largest undertaken in Korea to-date. Implementation of the systems into over 100 offices was expected to take 7-10 years. The Korean team was to be aided by SCG consultants for......

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Title: Ellen Moore
Approximate Word Count: 494
Approximate Pages: 2 (250 words per double-spaced page)

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