Background Details
The Hyundai Motor Company Australia (HMCA) has been distributing cars in Australia for over twenty years. During this time the image of Hyundai cars has matured from the perception of low-priced light and small cars to that of quality, variety and individuality throughout an expanding range of small, passenger, off road and light commercial vehicles. Hyundai still maintain a value for money approach.
Each model of car HMCA promote has its own unique branding. This is to create differentiation and to be attractive to the target audience. HMCA runs concurrent marketing campaigns for all of their vehicles but all of these are united with the companies overall brand signature “Hyundai. Drive your way.”
In February 2008 HMCA released a new range of light commercial vans into the market with the iLoad and the iMax vehicles. Both vehicles are based on the same chassis; the iLoad is available in two or four seat versions and is designed to carry cargo with......

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Title: Hmca
Approximate Word Count: 1714
Approximate Pages: 7 (250 words per double-spaced page)

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