Green Marketing on The Body Shop International PLC

What is the mission of the company?
From the beginning (1976), this company developed their products based on natural ingredients which were quite different from other company’s chemical-based cosmetic products. The idea was creating and incorporating the natural ingredients that she had learned about in her world travels. It is interesting that the founder chose the cheapest packaging option which was urine sample bottles to save money to save money. She also offered refills if customers returned them.
Like this history, the starting as having eco-friendly value in its products was unintentional, but from this background, their mission always has been “making earth-friendly personal care products” and “eco-friend brand” as well. The Body Shop strives to protect our beautiful planet and the people who depend on it, not because it's fashionable, but based on the belief that it's the only way to do business.
Initially......

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Title: Green Marketing
Approximate Word Count: 782
Approximate Pages: 4 (250 words per double-spaced page)

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