Internal Analysis
Holiday Inn Express

Strength: SimplySmart Bed and Bath
Justification: Holiday Inn Express is a brand that remains consistent across the board. With their SimplySmart bedding, exclusively on Holiday Inn Express beds, their guests can expect the same comfort every time they lay their head down. With four pillows on each bed, ranging in from extra fluffy to rather firm, guests will surely be pleased. The sheets, that feel much like Egyptian cotton, are layered with blankets that suit the climate you are in. SimplySmart also takes care of the bathroom amenities in each room. With curved shower rods, guests have up to 25% more elbow room for a more comfortable shower experience. Extra large, highly absorbent, 100% cotton towels are outfitted in each room to make sure the guests are exceedingly satisfied. SimplySmart even has a line of easy-to-open bathroom amenities that have a subtle scent that are appropriate for men and women.

Strength: Express Start......

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Title: Holiday Inn Express Strengths And Weaknesses
Approximate Word Count: 1024
Approximate Pages: 5 (250 words per double-spaced page)

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