This article discusses how in a time where the economy is not at its best, organizations have to rethink the way promotions are distributed to gain more customers as well as gain value to their company with out being considered a “discount.” It maintains that “cash is key” in the world today, and gives examples on ways to overcome the decline.
This article gives insight on what some organizations are doing in light of the recent decline in the economy. This article brings about ideas for new promotions and or products to help seduce the consumer to buying and/or using services based on the idea that Americans are saving their money. Marketing management is applying practical marketing techniques and the management to guide those techniques into cash for the companies. This article is important to marketing management for the solid basis that the economy is spiraling in many different directions and the average consumer is spending less; therefore utilizing those......

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Title: Marketers Rethink Promotions To Accent Value
Approximate Word Count: 705
Approximate Pages: 3 (250 words per double-spaced page)

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