Week 1 Chapter 1 Introduction

Media Convergence: Citizen Choice? 9-10
Mass Media and the Process of Communication 10
Linear Model 11
Cultural Model 11
Stories 12
Impact 12-15
Surveying Cultural Landscape 15
Skyscraper 15-20
Sleeper Curve 18-19
Culture as Map 20-1
Critiquing Media and Culture 27
Benefits of a Critical Perspective 28-31

• Pop culture reflects & creates cultural appetites
o Pop culture Reflects and inspires cultural appetities
o Its much to powerful for us to igrnoe
• Escapism
o Like it when it has an edge to it
o Aka irony, cultural critic eg. The simpson
• Tabloid = empty cultural calories & social glue
o Too much popmedia productions bc while it is bright and tasty, too much pop culture is junky and lacking in cultural
o Social glue: we like media and tabloids with their stories
• Big Mac theory of media use
o If we consume too much p.c we will lose our taste for the finer fiar in life (eg. The symphony)
• Pop culture studies......

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Title: Film Media Notes
Approximate Word Count: 905
Approximate Pages: 4 (250 words per double-spaced page)

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