Chapter 6 – Analyzing Business Markets

True/False Questions

1. SAP is a German software company that helps businesses automate their finance and management systems. True (easy) pp. 101–102

2. Organizational buying is the decision-process by which organizations establish and satisfy their needs for goods and services. True (moderate) p. 102

3. Mining, manufacturing, banking, and distribution services are all considered part of the business market. True (easy) p. 102

4. Schools and prisons are considered institutional buying organizations and they tend to have captive clienteles and limited budgets. True (moderate) p. 102

5. Characteristics of business markets include that there are more buyers and larger buyers. False (moderate) p. 103, Table 6.1

6. When compared to the consumer market, the demand for goods and services in the business market is derived. True (moderate) p. 103, Table 6.1

7. In selling to the government, the contract is always awarded to......

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Title: Chapter 6 Analyzing Business Markets
Approximate Word Count: 22337
Approximate Pages: 90 (250 words per double-spaced page)

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