The Use of Second Life in Business
Abstract
Second Life and other virtual worlds like it are quickly becoming one more in an arsenal of mainstream applications that business are using to gain an edge on their competitors. However, since virtual worlds are still in the infancy stage, the ways that companies can best use them to further their goals is still under development.
This paper takes a look at how businesses are using virtual worlds in the areas of brand and service expansion, virtual human resources, employee development, business to business marketing, product exhibitions, and on-line collaboration (both internally, with customers and with the media). It will also examine companies who have taken on building their own virtual worlds or are using virtual worlds other than Second Life.
Keywords
Second Life, Virtual Worlds, On-Line Collaboration, 3-D environment, Business.
1 Introduction
Everywhere you look it appears that Second Life as a virtual world, is gaining......

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Title: The Use Of Second Life In Business
Approximate Word Count: 3482
Approximate Pages: 14 (250 words per double-spaced page)

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