Television today has become such a large part of our culture it seems now that it has become just another member of the family and it has become the one thing that gives most of the information to us. In 1967, George Gerbner began his ongoing study ‘Cultural Indicators’. The basis behind Gerbner’s study was to see whether and how watching television may influence viewers’ ideas of what the everyday world is like (Chandler, 1995). Gerbner sees television as “where the action is” (Lent, 1992), and “not a window on or reflection of the world, but a world in itself” (Chandler, 1995). Television today is responsible for cultivating the perception of how some people view life in today’s society.
Cultivation Theory is a theory of mass communication that states that television shows can persuade the viewer’s perception of reality in today’s society. Today television has become the major storyteller and the major source of violent images in our society (Gerbner,......

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Title: Cultivation Theory
Approximate Word Count: 686
Approximate Pages: 3 (250 words per double-spaced page)

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