Fashion Buying Assignment 1
Student No. 00244644

Design Centred Approach V Market Centred Approach
To begin with the difference between a market centred approach and design centred approach must briefly be discussed. A 'design-centred' approach is where the design is produced away from the user and then presented to them. This is the traditional view of fashion design and one in which the designer is given free reign and no contraints on cost or creativity. The choice of fabric for a line and the amount of detail in the design features included will directly influence the cost. Designers in a market led company need to be wary of how many features they can include in order to keep cost within the consumer range whereas a design led company have more focus on the artistic values of a product.
A ‘market centred approach’ is rapidly becoming the most popular and the traditional approach to international marketing is a country/market segment centred approach. Statistics and......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Fashion - A Design Centred Approach V Market Centred Approach
Approximate Word Count: 1797
Approximate Pages: 8 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Fashion - A Design Centred Approach V Market Centred Approach, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!