Renault/Nissan:
A Successful Partnership


by Robert Lewis (20 Jun 04)

In 1999, when Renault paid €5 billion to buy a controlling interest in Nissan (it currently holds 44% of the shares), many observers felt that the directors of the French company had taken leave of their senses. Not only was Nissan teetering on the financial cliff edge, but the idea of a French company being so closely linked with a Japanese manufacturer seemed completely outlandish, almost like an alliance with somebody in the same line of business in Bhutan.

How many French car people spoke Japanese, or vice versa? How few points of contact were there between the French and Japanese ways of running a manufacturing and sales business on this massive scale?

It might have ended up in the swamplands, like a number of German-American and German-Japanese link-ups of the same kind. Instead, as Pierre-Alain De Smedt, a Renault Group executive vice-president, has been explaining in the company's R & D......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Renault Nissan
Approximate Word Count: 707
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Renault Nissan, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!