Executive Summary

This project is made on Chen one. We have discussed different environmental techniques .then we had evaluated the external environmental technique of Chen One. We had also added the recommendation upon the PEST analysis.

In this project we explained the need to be innovative. We discussed the communication with in the Chen One for their Product Garments. And for there Garment we have made recommendations for improvement in pricing distribution and communicating the product in relation to the competitors in Peshawar.

Then in last outcome we identified the ethical issues in marketing. we also had implemented the ethical issues on the marketing mix for Chen One.
Then we investigate the Chen One and its competitor’s response to ethics in marketing. In last we have given the references and also attached the minutes of meeting which our group held for this project. And also the assignment brief of marketing planning is attached in the end.......

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Title: Marketing
Approximate Word Count: 7634
Approximate Pages: 31 (250 words per double-spaced page)

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