Table of contents

1 Introduction 1
2 Definitions in use 2
2.1 Veal 2
2.2 Mason 2
2.3 Van Maanen 2
2.4 Analysis 3
3 Value of Qualitative Research 4
3.1 Advantages 4
3.2 Disadvantages 4
4 Methods in use 5
4.1 In-depth interviews 5
4.1.1 Definition and characteristics 5
4.2 Focus groups 5
4.2.1 Definition and characteristics 5
4.3 Participant observation 6
4.3.1 Definition and characteristics 6
5 Concluding remarks 7
List of References 8
Bibliography 9

1. Introduction

OVER THE YEARS THE PROMOTION AND DEVELOPMENT OF TOURISM ACTIVITY HAS SIGNIFICANTLY EXPANDED DUE TO THE FACT THAT PEOPLE HAVE RECOGNISED THAT TOURISM HAS BECOME A POWERFUL ECONOMIC AND SOCIAL FORCE WHICH PRODUCES JOBS, INCOME, TAXES, SATISFIES PEOPLE’S NEEDS AND WANTS AND THEREFORE CREATES CUSTOMER VALUE. TOURISM RESEARCH PLAYS AN IMPORTANT ROLE IN GAINING INSIGHT INTO THESE NEEDS AND WANTS AND CONSEQUENTLY ACHIEVING SUCCESS. IN FORMER TIMES QUANTITATIVE RESEARCH......

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Title: Qualitative Research
Approximate Word Count: 1443
Approximate Pages: 6 (250 words per double-spaced page)

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