Running head: PROBLEM SOLUTION: TERATECH

Problem Solution: TeraTech
Demand for a CRM product line that goes beyond the basic functions to a more analytical model has TeraTech looking to develop a new, more competitive product. The new CRM product would encompass the ability to customize a technical solution and ensure that the entire business is focused on serving the customer. TeraTech would like to be a frontrunner as these applications develop, and is presently looking for growth opportunities (TeraTech Scenario, 2008, p. 1).
Describe the Situation
Issue and Opportunity Identification

As competition increases and sales decline, TeraTech needs to develop innovative products to remain a leader in the CRM industry. These products must use the technology available to allow customers to customize the CRM products. One of TeraTech’s primary issues is the lack of understanding of the CRM solution in the pharmaceutical industry. TeraTech has not performed a......

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Title: Tera Tech Problem Solution
Approximate Word Count: 3949
Approximate Pages: 16 (250 words per double-spaced page)

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