Term Papers on Marketing from Term Papers Lab.
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TERMINAL MARKET
The modern terminal markets are envisaged mainly in the major urban area for:-
# Fruits
# Vegetables
# Other perishables products
Rationale and background for setting up terminal markets in Regulated markets are:-
High level of wastages due to lack of proper material handling and storage infrastructure.
Lack of grading based on quality.
Long and inefficient value chain with many intermediaries at each stage.
Lack of weightment and packaging of produce.
Lack of proper or accurate price-discovery mechanism.
Lack of mechanism in link the producers to off-takers
Moreover, there are other problems related to farmers and traders in existing market.
# Problems of farmers in the existing market.
Insufficient space.
Transportation Problems
Low price realization
Measurement not accurate
Lack of loding facility
Lack of grading facility
Narrow roads
# Problems of Traders in the existing......
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Title: Marketing
Approximate Word Count: 446
Approximate Pages: 2 (250 words per double-spaced page)
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