CASE STUDY A : DELL COMPUTER CORPORATION

Introduction

Michael Dell founded Dell Computer Corporation in 1984 with a simple vision and business concept – that personal computers can be built to order and sold directly to consumers. Michael believed his approach had two advantages: (i) by passing distributors and retail dealers eliminated the markups of resellers, and (ii) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components and finished goods. Its build-to-order and sell-direct approach proved appealing to growing numbers of customers in the mid 1990s as global PC sales rose to record level. In 1998, it was already the 3rd manufacturer in the United States with a 12% share of PC market and a nearly 6% share worldwide. The company's fastest growing market for the past several quarters was Europe. Even during the Asia economic woes in the early 1998, Dell's sales in Asia rose 35%. Its sales at the Internet......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Dell Case Study
Approximate Word Count: 1618
Approximate Pages: 7 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Dell Case Study, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!