Table of content

Pages
Introduction

Main Report

1. Components of product theory 1

2. Prestigious Products and comparison 1

2.1 Allian Philippe Watch Haute Joallerie Collection 1
2.2 Gucci 2008-indy large hand bag 3

3. Prestigious Services and comparison 4

3.1 Oxford University 4
3.2 Montage Laguna Beach Hotel 6

4. Prestige seeking consumer behaviour Vigran and Johnson Model 7

6. Implication of Theory 8

References

Introduction

This report is an attempt to prove the applicability of 4 different definitions to 2 products and 2 services. It also provides illustrative explanations about the chosen product and services. Prestige can be defined often stands for specialty and uniqueness.

Any product that is prestigious is perceived by non segment as conspicuous, of high value and expensive. These perceived values are often created by the marketers. What is prestigious......

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Title: Buyers Behaviour
Approximate Word Count: 1783
Approximate Pages: 8 (250 words per double-spaced page)

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