SHORT TABLE OF CONTENTS:
1. Purpose Statement
2. General Description / Syllabus
3. Marketing Research
4. Marketing Perception
5. Research on Snowy Brand
6. Competition Analysis
7. New Snowy Products & Services
8. Platform to Stimulate Sales at Snowy
9. Conclusions
10. Bibliography
ABSTRACT
MOTIVATION
• Marketing research
o lately global increasing significance;
o but can not be said that is reached maturity yet;
o it’s wrongly done when something seems to go wrong in the company;
o it should be done:
o
 to optimize of the work flow,
 to feel the market beat/trend,
 before any major action,
 even in short term marketing planning;
o it should involve and entail the operational work force.
• Sales stimulation
o it’s wrongly done:
 only in a compact environment,
 only in the marketing team,
 without actually being effective on the market.
PROBLEM STATEMENT
• Understand where Snowy stands in the......

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Title: Dealing With Perception In The Marketing Of A New Product At Snowy Snowboarding
Approximate Word Count: 440
Approximate Pages: 2 (250 words per double-spaced page)

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