Federal Express established itself as a key player in the competitive airfreight industry, just three years after beginning operations, as a direct result of its unique strategic hub system and a policy of limiting package size to under 70 pounds.
By capitalizing on this strategy, FedEx was able to boost its average delivery volume in 1976 to 20,726 packages per day via its three services, Priority-One, Standard Air, and Courier Pack, compared with an average of 10,521 delivered daily the prior year. Clearly the company’s calculated use of strategically-located hubs, nighttime flight routes, and limited package size allowed the company to carve out a niche by reliably delivering packages on an immediate, overnight basis.
However, untapped growth potential and a lack of marketing led FedEx managers in 1976 to determine how the company should allocate its new marketing budget, and who the company ought to target. After some analysis, it is clear that Heinz Adam, director of......

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Title: Fedex Courier Pak
Approximate Word Count: 953
Approximate Pages: 4 (250 words per double-spaced page)

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1. Fedex Courier Pak
   

   Fedex Courier Pak. ... In 1976, after raising prices for Courier Pak by 20 percent,
   FedEx experienced a 15 percent increase in volume. ... ...

2. Federal Express B
   

   ... Finally comes to the opportunity evaluation, which is to evaluate whether the
   attractiveness of FedEx¡¦s Courier Pak can match with the needs of potential ... ...