|Customer Retention:  Integrating Lifetime Value  |[pic] |
|into Marketing Strategies | |
|by Arthur Middleton Hughes | |
|  |
|Everyone wants to retain their existing customers. Few companies, however, are implementing positive strategies aimed at|
|retention. Most companies are organized for acquisition. Their advertising and sales programs are designed to find and |
|promote their products and services to new customers. The companies are organized on a product or brand basis, not on a |
|customer segment basis. While they all have customer service departments, and most have a customer service toll free |......

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Title: Customer Retention
Approximate Word Count: 2247
Approximate Pages: 9 (250 words per double-spaced page)

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