Ateneo De Davao University
Jacinto Davao City

A CASE ANALYSIS ON

SPEEDWAY SALES COMPANY, INC.

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MARKETING 310

Background of the Study

In the year 1984 of May on a well-know institution of Midwestern University, Joe Drake graduated in a business degree having large amounts of energy and enthusiasm and had no job. His grades reflected inability to sustain a company rather it shows how well he can be on every Friday night party. With no companies interested in hiring him, he decided to work for his father on a gas station. His interest in cars especially fast cars, started everything which further end him establishing an upscale auto accessory shop retailer.

Sales in 1987 were rather sluggish but toward the end of the year, word of mouth , the modest newspaper ads he place, and an aggressive sales program resulted in $13500 sales at year’s end totaled 26000. 93 percent of profits came from radar detectors .Along......

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Title: Speedway
Approximate Word Count: 1953
Approximate Pages: 8 (250 words per double-spaced page)

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