Marketing and sales promotion in Food and Beverage operations

“Marketing is the analysis, planning, implementation and control of carefully formulated program designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires and on using effective pricing, communication and distribution to inform, motivate and service the markets.”
Characteristics of marketing:
❖ It is a managerial process, which involves analysis, planning, implementation and control.
❖ It can be defined as a social process, which identifies, expends and serves the material needs of a society.
❖ It attempts to bring about voluntary exchanges of values.
❖ It means selection of target markets rather than attempt to serve every market.
❖ The purpose of marketing is to assist organization in their......

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Title: Cv
Approximate Word Count: 827
Approximate Pages: 4 (250 words per double-spaced page)

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