When it comes to buying apparel and electronics, shoppers are most interested in hearing from their peers about products, retailers and past shopping experiences. In a recent survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, consumers say that word of mouth is still the number one influencer in their apparel (34.3%) and electronics (44.4%) purchases.

In addition to first-hand knowledge, product reviews (36.8%) and retail advertising inserts (29.2%) – or circulars – will also resonate with consumers in their electronics purchases this holiday season. Shoppers looking for the best deal on apparel items, from new jeans to winter coats, will check out circulars (33.3%) and in-store promotions (30.4%).

“Retailers offering great deals will use many channels this holiday season to make sure their customers aren’t left in the dark.” said Mike Gatti, Executive Director, Retail Advertising and Marketing Association. “If retailers......

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Title: 'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa
Approximate Word Count: 526
Approximate Pages: 3 (250 words per double-spaced page)

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