PRINCIPLES OF MARKETING PROGRESS REPORT SUBMITTED TO: Mr. Ejaz Mian Ms. Farah Naz GROUP MEMBERS: Osama Masood Syed Muhammad Mujtaba Souban Ahmad Sheikh Umair Ali Mirza BBA – MIS III / II FALL SEMESTER ‘08 INSTITUTE OF BUSINESS ADMINISTRATION TABLE OF CONTENTS PURPOSE STATEMENT: BACKGROUND: WORK PROGRESS: We have so far conducted surveys for both the retailers as well as consumers which reveal problems with Pakola’s packaging and poor market positioning of the product. The surveys also tell us that the drink is way too sweet regarding the taste of the consumers in Punjab. We also have interviewed some distributors outside Karachi to determine the exact problems which Pakola face in other parts of the country. Our project will be completed by going through the following procedures: Analyzing questionnaires. 10.Studying their marketing strategies. 11.Identifying......

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Title: Marketing Progress Report Final
Approximate Word Count: 650
Approximate Pages: 3 (250 words per double-spaced page)

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