UNIVERSITI TUNKU ABDUL RAHMAN
ACADEMIC YEAR 2008/2009
MID-TERM EXAMINATION
DURATION: 1 1/4 HOUR
FBTM 1013 FUNDAMENTAL OF MARKETING

FOUNDATION IN ART

Name:
Student ID:
Tutorial Group:

Question 1:

A) Based on following text, answer the questions below:

i) Explain the difference between wants and needs. (4marks)

ii) Identify the example of wants and needs from the text above.
(6marks)

B) Monitoring new technology is essential to keep up with competitors in today’s marketing environment. Provide three (3) examples of how technology has benefited consumers or marketers. (9marks)

C) Briefly define the following terms:

i) Product development (2marks)

ii) Market development (2marks)......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Khkhk
Approximate Word Count: 338
Approximate Pages: 2 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Khkhk, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!