High service roasters do more than just roast coffee

Social and environmental issues are regularly championed and emphasized by retailers, roasters and coffee-related media.

Many retailers and quality roasters go above and beyond the necessary and practical issues of business survival and growth by extending their reach into community enhancing projects, both local and global.

Of course, many other (non-coffee) businesses are also intimately involved in helping to make their communities and the world a better place in which to live. But my perception is that the specialty coffee world does a better and more consistent job of heralding and promoting that kind of involvement among its ranks. Several truly high service roasters seem especially devoted to issues beyond their bottom lines.

Locally — that is, in Wisconsin and the Midwest — there are some quality roasters who not only provide excellent, fresh-roasted coffee to their retailers but who also make it known that......

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Title: Internet-Coffee Shop
Approximate Word Count: 609
Approximate Pages: 3 (250 words per double-spaced page)

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