This advertisement is for a cosmetic product which is called HiP(High Intensity Pigments) from L'Oréal Paris. L'Oréal Group is the world’s largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, France. (L'Oréal, 2008)

The theory used in this advertisement is consumer learning. For the theory consumer learning, there are two basic forms which are classical conditioning and instrumental conditioning. Conditioning is learning that based on the association of a stimulus and a response towards their consumer buying behavior. (Consumer Behaviour, 2004) In this advertisement, it is more towards classical conditioning. Classical positioning views behaviour as the result of a close association between a primary stimulus and a secondary stimulus. (Consumer Behaviour, 2007) In this advertisement, the eye shadow treats as the stimulus and the model treat as the response. It established relationship between the model and the L'Oréal HiP eye shadows.......

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Title: Advertisement Behaviour
Approximate Word Count: 530
Approximate Pages: 3 (250 words per double-spaced page)

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