Reliance Fresh
By Rajesh Naidu

1. Introduction

India with a population of 1.08 billion (growing at about 1.7 % per annum) provides a large and growing market for food products. Food products are the single largest component of private consumption expenditure, accounting for as much as 49% of the total spending. Furthermore, the upward mobility of income classes and increasing need for convenience and hygiene is driving demand for (a) perishables and non food staples and (b) processed foods.. Also, with the globalization of trade and availability of high speed logistics, food retailers in developed countries are sourcing a year-round supply of fruits and vegetables from developing countries. Thus, both for local consumption as well for export there is a year round opportunity for fruits and vegetables, meat and poultry products and ready to eat processed foods. Food market in India is valued at Rs 2500 billion and fruit and vegetable forms 25% of it.The Indian middle class......

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Title: Reliance Fresh
Approximate Word Count: 3888
Approximate Pages: 16 (250 words per double-spaced page)

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