Global Warming: Should
Companies Adopt a Proactive
Strategy?

Many managers are at a loss concerning the strategy they should to adopt to deal with global warming and the requirements enforced by the Kyoto Protocol. This article proposes a global approach to anticipate the possible impacts of global warming on organizations and to explore policies and measures that managers can implement to cope with
this issue. The frame analysis proposed sheds light on the relevance of proactive or more
wait-and-see responses to global warming while stressing the importance of promoting
environmental intelligence and other preliminary measures before deciding what strategy
to adopt. The article also calls into question monolithic and static views of climate change
strategies and illustrates, through examples, the actions that managers can take to put the
Kyoto Protocol on their agendas.
_ 2006 Elsevier Ltd. All rights reserved.
Introduction
In March 2006, ST Microelectronics, one of......

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Title: Global
Approximate Word Count: 1758
Approximate Pages: 8 (250 words per double-spaced page)

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