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XEROX - THE BENCHMARKING STORY
Source link: http://www.icmrindia.org/free%20resources/casestudies/xerox-benchmarking-5.htm
The case examines the benchmarking initiatives taken by Xerox, one of the world's leading copier companies, as a part of its 'Leadership through Quality' program during the early 1980s. The case discusses in detail the benchmarking concept and its implementation in various processes at Xerox. It also explores the positive impact of benchmarking practices on Xerox.
"Benchmarking at Xerox is still very much a matter of competitive advantage. It is used to keep Xerox's edge razor-sharp, to discover where something is being done with less time, lower cost, fewer resources and better technology."
- Warren Jeffries, a Customer Services Benchmarking Manager, Xerox, in 1999.
BACKGROUND NOTE
The history of Xerox goes back to 1938, when Chester Carlson, a patent attorney and part-time inventor, made the first xerographic image in the US. Carlson struggled for......
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Title: Benchmarking At Xerox
Approximate Word Count: 4335
Approximate Pages: 18 (250 words per double-spaced page)
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