The effect of E-marketing on the marketing performance of Small Business Enterprise:
A comparative study between Egypt and the UK.

By:
HATEM EL-GOHARY
Bradford University School of Management
2007

Key words:-
E-Marketing, Small Business Enterprises, Performance, Egypt, UK.

Abstract:-

Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic and employment growth is widely recognized. Based on the SBE role as an economic engine to drive global development, this research seeks to understand the practices and activities of these enterprises in terms of electronic marketing (Achieving marketing objectives and functions through the use of electronic communication technology), marketing performance and the effectiveness of industrial and trade SBE’s. In order to do this a comparative study is made between SBE’s in Egypt (developing) and the UK (developed).
The main aim of this work is to identify......

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Title: E Business
Approximate Word Count: 4886
Approximate Pages: 20 (250 words per double-spaced page)

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