Introduction:

A brand can be described as a name, term, design, symbol or other features that distinguishes product and services from competitive offerings. A brand also represents the consumers experience with an organisation, product or service. The name of the organization can also serve as a brand. In other words brand is the sum total of everything accompany does- the good, the bad and even off strategy that creates a large context or an identity in the consumer’s mind. Brands are of great importance to any company or firm. Brands set out values for an organisation. Brands are a major competitive asset for organisations: those with strong brands can have market values that exceed their book values by far. Successful brands are those that represent valuable marketing assets through the coherent blending of marketing resources. Through well-conceived and effectively managed brands, organisations can build favourable reputations, which enhance the confidence of buyers,......

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Title: Consumer Behaviour
Approximate Word Count: 2280
Approximate Pages: 10 (250 words per double-spaced page)

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