Maruti Suzuki India Limited
Marketing
Registration id

Table of Contents

Need of the Project 3

Problem definition / Objective(s) 3

Primary objective 3

Secondary objectives 3

Academic Scope 4

Methodology 4

Methodology @ Desk 4

Methodology @ Field 5

Judging the potential of rural areas 5

Analyzing the options for rural penetration 5

Comparison chart of all the alternatives stated 6

Recommendation 7

Advantages 8

Change in organization structure 8

Need of the Project

The huge potential in rural market can be judged by the following:

✓ % sales in rural area
• Bajaj Auto: 35 %
• HLL: 50 %
• LG: 30 %
✓ Estimated annual size of the rural market
✓ FMCG : Rs. 65,000 crore
✓ Agri inputs (including tractors): Rs. 45,000 crore
✓ Consumer Durables : Rs. 5,000 crore
✓ 2/4 Wheelers : Rs. 8,000 Crore
This huge rural market......

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