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Market Analysis & Strategy Of Axe Does In India

1. Introduction

The report studies the market for the Axe range of Deodorants in India. Axe, a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India, holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market, image positioning etc. will cater to the complete Axe line of deodorants, product specifics will be restricted to the bodyspray segment alone.

The report starts with an overview of the Indian market for Deodorants over the last 4-5 years, with relevant supporting quantitative information. The overview also projects market performance and potential for the next 5-6 years.

We then identify the multiple segments that make up this market for deodorants using relevant criteria that will involve the demographic, psychographic and behavioural characteristics of the consumers. Segmentation will yield us a plethora of segment combinations.......

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Title: Axe Deo
Approximate Word Count: 298
Approximate Pages: 2 (250 words per double-spaced page)

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